THE BRIEF
Among various nutrition choices and many competitors, how to relaunch Similac 5G Liquid
as an indispensable nutrition solution for kids when they go to childcare
MOM'S INSIGHTS
First-time childcare is the critical time for kids to learn & grow with various new thing
But kids in this age group have the highest days of sick leave,
which could hold back the learning & growing journey of kids
Therefore, seeing their little kids have full weeks of going to school and learning well
is one of mom’s biggest happiness
BRAND ROLE
Wholesome nutrition for whole week learning smart
Strong immunity - go to school frequently for the whole week
Higher IQ - kids learn faster & smarter
CREATIVE APPROACH
Inspired from “PHIẾU BÉ NGOAN” the item that
beloved & desired by both mom & kid
To create a creative device that can highlight
both immunity & brain development
So that Similac 5G could help moms to solve
Both desires - seeing their kids go to school more regularly & learn faster
CREATIVE IDEA
PHIẾU BÉ LANH
(smart-learning reward sticker)
KOL TIKTOK CONTENT
TIKTOK CHALLENGE
ZALO STICKER
ALWAYS-ON CONTENT
